Why do we need emergent and prescriptive strategy? Exploring the global computer games market
Impact of Trump tariffs on international business strategy – Nov 2024
What is strategic management with IBM case study Sep 2024
This video gives a great introduction to Strategic Management.
Corporate profit disaster at IBM In the early 1990s, the world’s largest computer company, International Business Machines (IBM), suffered one of the largest profit disasters
How IBM changed its strategy and revived its fortunes After a disastrous period from 1991 to 1993, the world’s largest computer company, IBM, managed to
To develop international, multinational and global business strategies, we’re going to use the model below which identifies the main issues. We examine each part in
Here is a short film that summarises some of the basic factors in country choice: https://youtu.be/YxlmB0CrjTA In practice, there are more factors involved than
There are two main aspects to identifying the company’s resources for international and global expansion: The reasons why the company wants to go international or
With regard to international expansion, the company’s objectives involve three important questions: Why go international? The answer will determine the strategic approach What profits do