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Richard Lynch is an Emeritus Professor of Strategic Management at Middlesex University in London. He is retired from full-time academia, but is still actively engaged as a speaker, consultant and researcher. His specialism is global strategy.

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About Professor Richard Lynch

Richard studied at UMIST, Leeds University and the London Business School. He then spent over 20 years in business with well-known companies such as J Walter Thompson, General Foods (now part of Kraft) and Dalgety Spillers (now part- owned by Nestle) in positions on marketing and strategic management. During the 1980s, he was a director of two public companies before setting up his own consultancy company specialising in European and international strategy. In the 1990s, he became increasingly involved in higher education, eventually taking a full-time professorship in 1998. He retired from his full-time post in December 2004 but remains active in research, writing, speaking and consulting. He has written five books on international marketing and strategy and has published in research journals. His current research interests focus on global strategy, particularly with regard to developing countries.

Strategic management Richard Lynch

Public output from Research and Scholarly Activity

  • Lynch R. (2018) Strategic Management 8th Edition, Pearson Education, Harlow, April 2018 coupled with Teaching Guide, PowerPoints, etc. ISBN: 9781292211404 – with accompanying lecturer and student support via the website – www.pearsoned.co.uk/lynch
  • Lynch R. (2018) Strategic Management – 7th Chinese Edition in Basic Chinese, published by RenMin University, Beijing, PRC.
  • Lynch, R. (2015) Strategic Management 7th Edition, Pearson Education, Harlow – 760 pages – with accompanying lecturer and student support. ISBN: 9781292064666.
  • Lynch R. (2012) Strategic Management 6th Edition, Pearson Education, Harlow – 850 pages – with accompanying lecturer and student support. ISBN: 9780273750925.
  • Lynch R. (2009) Strategic Management 5th Edition, Financial Times/Prentice Hall, Harlow – 826 pages – with change of book title and major re-write of content. Support includes two web sites for lecturers and students, iPod material, video. films of case studies – all devised, recorded, filmed and edited by Professor Lynch. ISBN: 9780273716389.
  • Lynch R. (2007) Corporate Strategy – low priced South Asian Edition, Pearson India. 864 pages. Only for India, Pakistan, Bangladesh, Nepal, the Maldives and Sri Lanka. ISBN: 813171196X.
  • Lynch R. (2011) Strategic Management – 5th Chinese Edition in Basic Chinese, 615 pages. China Market Press, Portico Inc., Beijing. 9787509207550.
  • Lynch R. (2007) Corporate Strategy – 4th Chinese Edition in Basic Chinese, China Market Press, Portico Inc., Beijing. ISBN: 9787509202296.
  • Lynch R. (2006) Corporate Strategy, 4th Edition, Financial Times/Prentice Hall, Harlow, 860 pages. ISBN: 0273701789. Support includes Lecturer’s Guide (2006) – 328 pages plus CD – and Web site.
  • Lynch R. (2003) Corporate Strategy, 3rd Edition, Financial Times/Prentice Hall, Harlow, 834 pages. Support includes Lecturer’s Guide (2003) – 351 pages – and Web site. ISBN: 0273658549.
  • Lynch R. (2002) Strategia Corporativã, Editura ARC, Moldova. Version in Romanian. ISBN: 9975612458.
  • Lynch R. (2005) Corporate Strategy – 2nd Chinese Edition in Basic Chinese, Economic Press, Beijing. ISBN: 7802072395.
  • Lynch, R. (2001) Corporate Strategy – Chinese Edition in Basic Chinese, Yunnan University Press, Kunming, People’s Republic of China. ISBN: 781068325X.
  • Lynch R. (2000) Corporate Strategy, 2nd Edition, Financial Times/Prentice Hall, Harlow, 1040 pages. Support includes Lecturer’s Guide (2000) 346 pages and pioneering Web site. ISBN: 0273643037
  • Lynch R., (1997) Corporate Strategy, Pitman Publishing, London, 850 pages. IBSN: 0273607537. Support includes Lecturers’ Guide (1997), Strategy Long Cases Supplement (1998), PowerPoint Pack (1998).
  • Lynch R., (1994) European Business Strategies, 2nd edition, Kogan Page, London, 304 pages. ISBN: 0749412380.
  • Lynch R., (1993) European Marketing, Irwin Professional Publishing, Burr Ridge, Ill, 306 pages. ISBN: 155623757X.
  • Lynch R., (1993) Cases in European Marketing, Kogan Page, London, 130 pages. Plus Lecturers’ Guide (1993). ISBN: 074941118X.
  • Lynch R., (1992) European Marketing, Kogan Page, London, 320 pages. ISBN: 0749406461
  • Lynch R., (1990) European Business Strategies, Kogan Page, London, 375 pages. ISBN: 0749402172.
  • Lynch, R. (2009) Business Strategy Case Study: Tricky Time for Tata Motors, In: Sardana, G.D. and Thatchenkery T. (Eds) Enhancing Organizational Performance Through Strategic Initiatives, Macmillan Publishers India Limited, Delhi, pp 83-95
  • Lynch R., (1997) Selected Case Studies in the European Food Industry, Chapter 10 in Ramsey W., (ed), Is There a European Food Industry? Financial Times Retail and Consumer Publishing, London.
  • Lynch R., (1996) Proton Mpi: Malaysian Styling, Japanese Engineering and European Pricing, Case Study in Kotler P., Armstrong G., Saunders J. and Wong V., (1996 and 1998 2nd edition) Principles of Marketing, Prentice Hall Europe, Hemel Hempstead.
  • Chaharbaghi, K. and Lynch, R. (1999) Sustainable competitive advantage: towards a dynamic, resource-based strategy, Management Decision, Vol 37, No 1, 45-50.

 

  • Lynch R. (2000) Resource-Based View – Paradigm or Checklist? International Journal of Manufacturing Technology and Management, Volume 2, Nos. 1-7, pp 1041-1054.

 

  • Lynch R. and Baines P. (2004) Strategy Development in UK Higher Education: Towards Resource-Based Competitive Advantages, Journal of Higher Education Policy and Management, Vol 26, No 2, pp 171-187.

 

  • Baines, P. and Lynch, R. (2005) The Context, Content and Process of Political Marketing Strategy, Journal of PoliticalMarketing, Vol 4, No 2/3, pp 1-18.

 

  • Lynch, R., Baines, P. and Egan, J (2006), Long-Term Performance of Political Parties: Towards A Competitive Resource-Based Perspective, Journal of Political Marketing, Vol 5, No 3, pp 67-88.

 

  • Lynch, R. (2006) International Acquisition and Other Growth Strategies: Some Lessons from the Food and Drink Industry, Thunderbird International Business Review, Vol 48, No 5, pp 605-622, September-October.

 

  • Zhu, Y., Lynch, R. and Jin, Z. (2011) Playing the Game of Catch-up: Global Strategy Building in a Chinese Company, Asia Pacific Business Review, Vol 17, No 4, pp 511-33.ISSN: 1360-2381

 

  • Gulsoy, T., Ozkanli, O. and Lynch, R. (2011) International Branding of Developing Countries: The Case of Arçelik, Procedia – Social and Behavioral Sciences, Volume 24, 2011, Pages 1201-1217

http://doi:10.1016/j.sbspro.2011.09.136

 

  • Gulsoy, T., Ozkanli, O. and Lynch, R. (2012) The Role of Innovation in the Effective International Expansion of an Emerging-Country Firm: the Case of Arçelik,  Procedia – Social and Behavioral Sciences, Volume 41, 2012, Pages 116-129

http:// doi: 10.1016/j.sbspro.2012.04.016

 

 

  • Gulsoy, T., Ozkanli, O. and Lynch, R. (2013) Effective International Expansion Strategies of Developing Countries: The Strategies That Helped Arçelik, Management Research Review, ISSN: 2040-8269

http://dx.doi.org/10.1108/01409171311284567

 

  • Jin, Z., Lynch, R., Attia S., Chansarkar B., Gulsoy T., Lapoule P., Liu X., Newburry W., Nooraini M.S, Parente R., Purani K., Ungerer M. (2015) The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status, International Business Review, Volume 24, Issue 3, June 2015, Pages 380–393

http://dx.doi.org/10.1016/j.ibusrev.2014.08.010

 

  • Ali, R., Lynch, R., Melawar, T.C. and Jin, Z. (2015) The moderating influences on the relationship of corporate reputation with its antecedents and consequences: A meta-analytic review, Journal of Business Research, Volume 68, Issue 5, May 2015, Pages 1105–1117

http://dx.doi.org/10.1016/j.jbusres.2014.10.013

 

 

  • Lynch, R. and Jin Z., (2016) Exploring the institutional perspective on international business expansion: Towards a more detailed conceptual framework, Journal of Innovation and Knowledge, 1, (2), 117-124.

http://dx.doi.org/10.1016/j.jik.2016.01.001

 

  • Lapoule, P. and Lynch, R. (2018) The Case Study Method: Exploring the Link Between Teaching and Research, Journal of Higher Education Policy and Management, published on-line 11th July 2018

https://doi.org/10.1080/1360080X.2018.1496515

 

  • Lynch, R. (2019) Towards an Innovation Link between Dynamic Capabilities and Sustainability Strategy: Options for Emerging Market Companies, International Journal of Innovation and Technology Management, Special Issue 2019: published on-line Sep 2018. https://doi.org/10.1142/S0219877019400030
  • Jin, Z., Navare, J. and Lynch, R. (2018) ‘The Relationship between Innovation Culture and Innovation Outcomes: Exploring the Effects of Sustainability Orientation and Firm Size,’  R&D Management, Published on-line November 2018. https://doi.10.1111/radm.12351
  • Lynch R. (2002) Growth in Mature Markets – Exploring the Smaug Strategy, Strategic Management Society Annual Conference, Paris, September – paper short-listed for ‘Best Paper’ prize.
  • Lynch, R. and Baines, P. (2002) The Crisis in UK Higher Education: Towards Survival-Based and Resource-Based Strategic Perspectives, Proceedings of the British Academy Management Annual Conference, September, Middlesex University, London.
  • Lynch R. (2003) Glitches in Global Strategy? Some Evidence from the Food and Drink Industry, American Academy of Management Annual Conference, Seattle, USA, August 2003.
  • Lynch R. (2003) The Resource-Based View and the Young Bill Gates, Strategic Management Society Annual Conference, Baltimore, USA, November.
  • Lynch, R. and Baines, P. (2003) The Crisis in UK Higher Education: Exploring Survival-Based Strategies and their Marketing Implications, ANZMAC Annual Conference, Adelaide, Australia, December.
  • Lynch, R. (2004) When Majority Opinion Conflicts with Expert Judgement – the Case of the Kings Theatre, British Academy of Management Annual Conference, St Andrews, September.
  • Lynch, R. (2007) with Zhu, Y and Jin, Z, Global strategy content and process: later arrivals versus well-established rivals? Strategic Management Society Special Conference, Shanghai, May 2007.
  • Lynch, R. (2007) with Zhu, Y and Jin, Z, Global strategy: Can late arrivals catch up with established companies? A study of the world television manufacturing industry, American Academy of Management Annual Conference, Philadelphia, August 2007
  • Lynch, R. (2008) with Zhu, Y and Jin, Z, Global strategy: Can companies from developing nations learn how to catch up with powerful, established companies? Universidad2008, University of Habana, Cuba, February 2008
  • Lynch, R. (2008) with Zhu, Y and Jin, Z, Can China Sustain its Strong Global Strategy without Innovation – A Study of some Chinese Consumer Electronics and Domestic Appliance Companies, AIE 2008 Conference, Tsinghua University, Beijing, March 2008.
  • Lynch, R. (2009) with Gulsoy, T. and Ozkanli, O., Effective International Expansion Strategies of Developing Countries: Some Preliminary Evidence from the Turkish Manufacture and Export of Television Sets, Proceedings, 5thInternational Strategic Management Conference, Stellenbosch, South Africa, July 2009.
  • Lynch, R. (2009) Globalization of Chinese Companies: Can Innovation and Entrepreneurial Strategies Help the Chinese Automotive Sector? Proceedings AIE Conference, Tsinghua University, Beijing, July 2009.
  • Lynch, R. (2010) with Gulsoy, T. and Ozkanli, O., Effective International Expansion Strategies of Developing Countries: Turkish home Appliance Companies and the Global Recession, Proceedings 6th International Strategic Management Conference, St Petersburg, Russia, July 2010.
  • Lynch, R. (2011) with Gulsoy, T. and Ozlem, O., International Branding Strategies of Developing Countries: the Case of Arçelik, Proceedings 7th International Strategic Management Conference, Paris, France, July 2011.
  • Lynch R. (2012) with Jin, Z. Attia S., Chansarkar B., Gulsoy T., Lapoule P., Liu X., Newbury W., Nooraini M.S, Parente R., Purani K., Ungerer M., Antecedents of home and foreign product country images in developed and developing countries: a comparative study, Association of International Business Annual Conference, Washington DC, July.
  • Lynch, R. and Jin, Z (2015) Knowledge and Innovation in Emerging Markets: the Expansion Paradox, The Fifth Conference of the Global Innovation and Knowledge Academy, Valencia, Spain, July
  • Lynch R. and Jin, Z. (2015) Effective International Strategy Options for Emerging Market Multinationals: Evidence from the Chinese Car Industry, British Academy of Management Annual Conference, 2015, Portsmouth University, UK
  • Lynch, R. and Jin, Z. (2016) ‘Dynamic marketing knowledge capabilities: exploring the role and contribution of social media in new product development.’ Academy of Marketing Special B2B Conference, Sorbonne University, Paris, June 2016.
  • Lynch, R., Jin, Z and Ali, R. (2016). : ‘Developmental Paper: A Meta-Analysis of Dynamic Capabilities in Relation to Business Performance’ British Academy of Management Annual Conference, Newcastle, September 2016.
  • Lynch, R., Jin, Z and Ali, R. (2016). :  ‘Factors Influencing the Relationship between Dynamic Capabilities and Business Performance: A Meta-Analytical Study’ Strategic Management Society Annual Conference, Berlin, September 2016.
  • Lynch, R. and Jin, Z. ‘Entrepreneurship and social progress: A configurational approach to nation branding.’ International Place Branding Association annual conference, Middlesex University, London, December 2016.
  • Lynch, R. and Jin, Z.’ Using Social Media for New Product Development: a Dynamic Marketing Knowledge Capabilities Perspective’ British Academy of Management Annual Conference, Warwick, September 2017.
  • Lynch, R., Johnston, J.B., Tait, A.W., Kerr, J.  ‘Undergraduate Group Vivas – Oxymoronic or a Path Towards Criticality?’ British Academy of Management Annual Conference, Warwick, September 2017.
  • Lynch, R, and Jin, Z. ‘Dynamic Marketing Knowledge Capabilities: An Empirical Study of Digital Media as a Customer Sensing Mechanism’ Strategic Management Society Annual Conference, Houston USA, October 2017
  • Lynch, R., Jin, Z. and Cai, H. (2018) Factors Affecting the Marketing Expenditure of Firms: Exploring the Role of Local Connections for EU MNEs in China, British Academy of Management Annual Conference, Bristol, September 2018

Global Strategy

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