To develop international, multinational and global business strategies, we’re going to use the model below which identifies the main issues. We examine each part in
Here is a short film that summarises some of the basic factors in country choice: https://youtu.be/YxlmB0CrjTA In practice, there are more factors involved than
There are two main aspects to identifying the company’s resources for international and global expansion: The reasons why the company wants to go international or
With regard to international expansion, the company’s objectives involve three important questions: Why go international? The answer will determine the strategic approach What profits do
The strategy for international expansion depends on two main topics: Method of entry Country (or region of world) selected Importantly, the process of resolving
Do we adapt our product to the local market or use a standardised international product? More likely to adapt our product or service when: Customers are
‘Global Strategy’ is a shortened term that covers three areas: global, multinational and international strategies. Essentially, these three areas refer to those strategies designed to
There are at least four answers to this question depending on the context: From a company perspective, international expansion provides the opportunity for new sales and
The costs of operating a global strategy may be greater than the benefits – see academic research from Douglas and Wind, Rugman and Verbaeke, Ghemawat
The business case for achieving a global strategy is based on one or more of the factors set out below – see academic research by