Analyse the existing main channels to reach the end users: direct and indirect via distributors, agents, etc. A diagram plotting this can be helpful. The
Market positioning of product or service via price in the target market, e.g. high price to signal high value and exclusivity. Membership of tariff union
Your company Recommended strategy How reliant are you at present on sales from your home country? And how profitable are those sales? Highly reliant? Move
Adequate funds Global strategy requires substantial funds – perhaps US$ 1 billion. Even relatively new companies have needed substantial finance for marketing, business set-up costs
Analysing the environment surrounding the organisation is a crucial early first step in the development of international and global strategies. The film outlines the main