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Seven key steps in negotiating deals

  1. Selling the company and the deal to the other side.
  2. Listening and talking to the other side.
  3. Pitching the price and other aspects of the deal such as finance.
  4. Dealing with disagreements.
  5. Protecting vital interests.
  6. Concluding the deal.
  7. Knowing the bottom line in advance and not deviating from this.